All Course Projects

A brand extension practice for RIMOWA, to enable a luxury brand to create greater value in wellbeing, which has become one of the most significant growth opportunities across the luxury sector.

A go-to-market strategy for QuickBooks, built around the one UK sole-trader segment nobody was targeting: Uber private-hire drivers.

SEAT@THETABLE a trend-native discovery platform that gives diners the trend without the queue, and independent restaurants visibility without going viral.

A digital marketing strategy for a nonprofit, to enable it to build stronger connections with Gen Z, which has become one of the most important growth opportunities in charitable giving.

A cultural market-entry strategy for Bentley Motors, to enable a heritage luxury brand to reach the next generation of buyers, which has become one of the most important growth opportunities in luxury.

A global organisation case analysis for Orion Global Foods, to enable a multinational company to stay flexible and responsive in a fragmented world, which has become one of the biggest challenges in global management.